Email newsletters small businesses actually send: a simple yearly plan
Why email still works
Your customers already know you. A short, useful email reminds them you exist at the moment they need you — before the season, before the holidays, before their next order.
A realistic yearly plan
- Monthly: one short email — a tip, a new product, a customer story.
- Seasonal: two or three campaigns when your customers buy — for example, before spring, before the tourist season, before Christmas.
- Automatic: a welcome email for every new contact, and a "we miss you" email for customers who haven't ordered in a while.
Keep every email simple
- One message.
- One clear button.
- Readable on a phone — most people will open it there.
- From a real person's name, not "noreply".
Consent and GDPR
Send marketing emails only to people who agreed or who are existing customers where the law allows it, include an unsubscribe link in every email and respect it immediately. Keep a record of how and when each person subscribed.
Measure what matters
Opens are unreliable. Look at clicks, replies and orders that follow the email.
Want to apply this to your business?
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