For installers of solar panels, home batteries, heat pumps and EV chargers — 2–20 people, across Europe. The conversations and figures below are illustrations, not client stories.

Solar, heat pump & EV charger installers: answer every enquiry, follow up every quote

Your customers compare three or four installers and ask the same questions: Will it fit my roof? Which charger works with my car? What about subsidies? The installer who answers first, and follows up, wins. We set up HubSpot with an AI sales agent that answers 24/7, books site surveys and makes sure no quote is forgotten.

Typical team3–20 people
Enquiries60–300 a month
Average job€1,500–€15,000
Customers compare3–4 installers

Sound familiar?

  • Many enquiries, many of them not serious — and no time to sort them
  • The same questions every day: roof size, battery, charger type, subsidies, timelines
  • Site surveys are booked by phone, back and forth
  • Quotes go out and the customer “will think about it” — forever
  • Customers who bought panels are never offered a battery or a charger

The AI agents for an installer

Start with one agent, then add the next. Each agent works inside your own HubSpot account.

24/7 sales agent on your website

Answers technical questions from your own material — systems, brands, charger types, timelines, what the customer needs to check — asks the qualifying questions and books a site survey in HubSpot. Subsidy questions are answered from the information you approve, never invented.

Many enquiries, the same questions

Lead-qualifying agent

Sorts enquiries by what matters: own house or rented, roof, budget, timing. Your team calls the serious ones first.

Too many enquiries to call all

Quote follow-up agent

Polite reminders after each quote, and a list of quotes the customer opened but didn’t answer.

Customers comparing installers

Cross-sell agent

Finds customers with panels but no battery, or with a new electric car but no charger, and drafts a personal offer.

Growing from your own customers

The 24/7 sales agent, in action

Installer · website chatSaturday 22:05
CustomerHi, we have solar panels from 2021. Can you add a battery and a car charger?
AI sales agentHi! I’m the AI assistant. Yes, we add batteries and home chargers to existing systems. Do you know your inverter brand, and which car do you drive?
CustomerSolarEdge inverter, and a Kia EV6 arriving in March.
AI sales agentThank you — that combination is common for us. The next step is a short site survey to check your fuse box and parking spot. Which town are you in, and which days suit you?
CustomerUtrecht, any weekday morning.
AI sales agentDone: site survey request for a battery and an EV charger in Utrecht, weekday morning. Our planner will confirm the time on Monday.

What you get: A qualified lead in HubSpot with the inverter, car and timing already filled in, and a task for the planner. Your competitors will see this enquiry on Monday — you already have the survey.

Monday morning: the AI list

The owner sees the serious leads first — and the quotes that are about to go cold.

What runs automatically in HubSpot

  • The AI agent introduces itself as an AI assistant, as the EU AI Act requires, and hands over to a person whenever needed
  • Every enquiry becomes a contact and a deal with the key details: property, roof, car, timing
  • Pipeline: enquiry → site survey → quote → won → installed → after-sales
  • Instant reply and survey booking, also at night and at weekends
  • Quote reminders after 3 and 10 days
  • Reminders before each installation, and a review request after it
  • Service and maintenance reminders, so customers come back to you

What you prepare

About two hours of your time. GrowFlow does the setup, testing and monthly improvement.

  • 30 frequent questions with your answers: products, brands, timelines, warranty, what the survey includes
  • Approved subsidy information for your region — the agent uses only that
  • The rule: no prices without a survey, unless you give a price range
  • Which areas you cover, and who receives handed-over conversations

Example calculation

Enquiries outside office hours~60 a month
If faster answers and follow-ups win 2 more jobs2 × €7,000 = €14,000 sales
At a 20% margin, extra profit~€2,800 a month
GrowFlow Growth plan€1,190 a month
HubSpot (Professional seats + ~$0.50 per resolved chat)~€200–300 a month
Monthly cost in total~€1,400–1,500

Example figures to show how to think about value — not a promise of results. HubSpot prices change; the AI chat agent needs a HubSpot Professional plan, and we confirm costs with you before anything is switched on.

Which plan fits

Recommended: AI customer service setup (€2,350 one-time) + the Growth plan. With many enquiries and several regions, the Scale plan adds WhatsApp bots and integrations with your planning software.

Want to see this for your business?

In a free 30-minute call we look at your enquiries and tell you honestly whether AI agents would pay off.

Book a free consultation

WhatsApp / Viber: +972 50-467-7970 · info@growflowtech.digital

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